Shibu Shivanandan, one of the co-founders of Resultrix, who quit the agency in February 2016, recently announced the launch of his independent digital marketing firm PivotRoots.

Within a span of three months, PivotRoots is already working with brands like Pidilite, ICICIBank,, MeruCabs, HoneyTwigs and Loylty Rewardz.

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